Startups often lack the ability to effectively communicate the value of their story in an efficient way. We talk to hundreds of startups, businesses and individuals on their business models and are often surprised at how disjointed their stories can be. Google for Entrepreneurs says there are 400 million entrepreneurs across 54 countries, and 69 million early-stage entrepreneurs offering new products and services. That’s a helluva lot of startup noise. Learn how to better communicate your value with these helpful articles:
Articulate Your Value in 6 Words or Less: Can you tell your company’s story in 6 words or less? I asked my team to have a go at it for Dealmaker Media. Here’s what we came up with:
- Filtering Noise Making Connections More Valuable
- A Network of Innovators and Instigators
- Personalized Business Development for Startups and Influencers
- Event production focusing on startup networking
- The Entrepreneur Matchmaker Network
How to Communicate the Value of your Startup to Attract Investors: 7 Experts were asked what is the #1 action a startup can take to position them better in relaying their value to investors. The cliff notes:
- A kick-ass implementation plan
- Room for investor involvement
- A management team worth working with (2 people valued this)
- Unique factor
- A great story
10 Ted Talks that Can Change the Way You Communicate: Founders are typically good at what they set out to achieve, often immersed in the technology that they are creating. Enhancing the way you listen, looking at situations from multiple perspectives and even learning from the 5-years old of today can all hone your skills for relaying your value to others.
Useful Value Proposition Examples (and how to create a good one): All you need to know to create a winning value proposition. A must-guide for anyone in the process of defining this for their business.
How to Create An Early Stage Pitch Deck: At one point or another, you will probably be asked to present your business model. Nicely made, coherent slide decks should have a smooth flow through your story. This is a great tool for those of you starting your decks.